Ralph Lauren
Our target was to redesign the previous mark designation. We modified the entire main logo to achieve a stronger appearance. Therefor we drew new custom letters based on ellipses and rectangles. We stayed with the classic icon which consists of player and horse. Our lettering includes stronger but classic serifs to link to the racket. We liked the P to be bigger than the other letters to make it outstanding.
We wanted to create a logotype that can stand on its own and in combination with a symbol. The subline "Ralph Lauren" was a little defocused to completely prescind the mark itself. The logo should be very versatile on any background, therefor we stayed with a unicolor style. Symbol and word mark are working independently of each other.
This is a fictitious project to present our skills and not the official Ralph Lauren Corporation branding.